Old school is cool

I recently embarked on a branding redesign project with my friends over at Miriello Grafico.  Together, we reworked my logo, website and collateral materials.  Having been on the agency side of these type of projects in the past, it was quite a change being the client.  But then again it gave me some unique perspective.  Very cool to say the least.  Not only was the process great, but the people I worked with were amazing (special thanks to Ron, Matt, Aki & Lauren).  When it came to printing, we chose letterpress to give the business cards a bit of a wow factor.  Luckily one of the coolest cats in town, Tim Butler, owns and operates Quality Letterpress….that is, when he’s not on tour with ShaNaNa.  Needless to say, he’s doing some pretty amazing things down there at QL.  Most of the machines he uses are over a hundred years old and resemble something you’d find in the bouls of a steam-powered locomotive.  What better way to put ink on paper.

I showed up for a press check and caught a few frames on my f3.  For someone who likes old machines, I was right at home.